Simon Sinek is world-renowned. He is impressively clear in his statements: People don't buy what you do and how you do it, they buy your products and services. They buy your "why." The motives behind it are more important to the buyer than the product itself. Simple, but obvious.
When someone has a mission, they have a "why." They are clear about the purpose of all their activities. Whether it's helping seriously ill patients, making practical life easier, or advancing science. Or whether it's providing care and guidance to children, keeping clients' homes clean, or giving good advice on tax issues. There are countless meaningful missions that enrich the universe, but of course there are also negative purposes that seek to exploit, deceive, or destroy us.
The mission opens up strong potential
Robert S. Hartman once put it very nicely in English:
It's not that important what you do, but how you feel inside.
A CEO has no greater purpose than a cleaning professional. In the grand scheme of things, all jobs are equal as long as they enrich rather than destroy. But what matters is the mission behind them and the emotions that go with it. When the purpose is clear, infinite energy and potential arise. You literally burn for the cause. Hartman sums it up succinctly: A mother's love for her child is infinite. She gives everything. And when the second child comes along, she has infinite love for that child too. The same goes for the third. It's actually incredible. So the potential is inexhaustible! And the mission behind it is clear: to help newborns grow into adults who embody the right human values and, in turn, contribute positively to society.
A personal example: Boris Grundl and I met years ago and immediately felt that we were on the same wavelength. Boris's mission is to make a substantial contribution to helping everyone become the best they can be. The Süddeutsche Zeitung newspaper aptly describes him as a "human developer." I myself developed profilingvalues based on Robert S. Hartman's work because human potential is more valuable than material things or principles. At profilingvalues, we want to turn the value hierarchy in the business world upside down, so to speak, and place humanity at the center as the most important value. After all, companies are there for people—not the other way around!
Making competencies measurable
These similar missions of Boris and mine brought us together and connected us in the long term—not to mention our personal rapport, of course. Many years ago, he developed the successful Leading Simple © system, and I adapted the value mathematics of the Hartman Value Profile to effectively represent a person's values, attitudes, competencies, and inclinations in an online process. This can be used to improve personnel development and recruitment, as well as contributing to occupational health management. After two years of cooperation and intensive development work, the Leadership Excellence Report was born and launched on the market. This aptitude assessment can be used to determine the leader "form" of a leader . Leaders can look in the mirror to find out where they can still improve.
Turning the "why" into benefits
This is not about business necessities or money. Our mission and belief in development potential and the human value hierarchy have led us to want to leverage improvement potential here with simple means. The Leadership Excellence Report is now becoming increasingly well-known and popular, and thus, of course, an economic success. But I see this success as the logical reward for consistently pursuing our mission, rather than the initial monetary motivation. That's the only way it makes sense.
I wish all entrepreneurs success in finding their "why," refining it, and transforming it into something that benefits humanity. Then success will be inevitable.
Yours, Uli Vogel
